On Wednesday 26 October, as part of our work to promote the benefits of the tram to wider stakeholders in the region, staff from our Communications Team went out onto the network with Mike Olley – Head of Birmingham Westside Business Improvement District (BID) – pictured left.
The BID, through their role of improving the commercial area around Broad Street is a key player in determining future transport and land use strategy for the west end of Birmingham, and thus are a key stakeholder for both the Edgbaston and Centenary Square extensions.
Nicky Haigh – Project Engagement Lead – said “getting the buy in from key business stakeholders and ensuring that they understand the benefits that Midland Metro brings to the region is absolutely essential”.
As well as hearing the benefits that the tram will bring to the city, Mike had the opportunity to trial the tram simulator and to take his place in the driver’s seat and fulfil a lifetime ambition of driving a tram. Mike said “The Midland Metro is a key part of ensuring that the Westside of Birmingham is well connected and has a transport system that the city can be proud of. I look forward to working with the Alliance in future to ensure that the project is delivered as smoothly as possible”.